Merina Martin

As CareLineLive’s Homecare Champion, Merina Martin serves as a trusted advisor on all aspects of the home care sector, keeping a close eye on developments across health and social care, including regulatory and legislative changes.Working cross-functionally with product development, marketing, sales and customer success teams, Merina also contributes regularly to thought leadership through articles, blogs, guides, webinars and authoring industry-related eBooks, helping care providers navigate a rapidly changing landscape.Prior to joining CareLineLive in 2020, Merina gained extensive experience in domiciliary care, holding roles such as Registered Manager, Nominated Individual and business development consultant. This background spans mentoring care managers, troubleshooting operational challenges and driving growth for both established providers and start-ups.Merina champions digital solutions that reduce reliance on paper-based systems and enable real-time communication, essential for delivering high-quality care. Current interests include advancing integration with the NHS and other key stakeholders.