Abbie Armstrong

Abbie Armstrong Marketing CoordinatorAs Marketing Coordinator at CareLineLive, Abbie combines her creative marketing skills with an intuitive understanding of people to connect with home care providers in a meaningful way. She creates engaging content and resources that communicate how CareLineLive supports providers on their digital journey, helping them simplify operations and deliver the best possible care.Working closely with Homecare Champion Merina Martin, Abbie listens to the challenges faced by those in the sector, turning real insights into authentic stories that highlight the difference CareLineLive makes every day. She also represents CareLineLive at local and national events, where her warm, people-first approach helps her build genuine relationships across the care community.Before joining CareLineLive, Abbie developed her career in marketing, education and events within the skincare and charity sectors, working with top organisations such as Dermalogica and The National Autistic Society. Across every role, her focus has remained the same – helping people and creating meaningful connections through thoughtful communication.