Beyond software: How CareLineLive’s culture mirrors the UK shift to flexible, values‑led work
Over the last two decades, company culture in the UK has been transformed. Once defined by rigid hierarchies, presenteeism and office‑centric routines, workplaces have steadily shifted towards more people‑centred, flexible and values‑driven models.
Digital technology, changing social expectations and the seismic shock of the pandemic have accelerated this evolution, pushing organisations to rethink how, where and why work happens.
Today, themes such as hybrid working, diversity and inclusion and employee wellbeing sit at the heart of what it means to be a ‘good employer’, rather than existing on the fringes as optional extras. Understanding how UK company culture has changed over recent years is essential for leaders who want to attract talent, retain their best people and build resilient organisations that can thrive in an uncertain future.
UK company culture has shifted towards flexibility, inclusion and wellbeing. CareLineLive’s Care Circle Portal exemplifies how clients, families, home care services and other stakeholders unite to complete the circle of care, improving outcomes for service users and their families.
CareLineLive aligning with modern UK culture
CareLineLive’s mission to make home care safer, more efficient and person-centred reflects the broader shift towards values-led cultures, where organisations solve social problems rather than just sell software.
By working closely with providers, regulators and the NHS, CareLineLive embeds collaboration and continuous learning into its culture, aligning with the UK trend for cross-functional, partnership-oriented working.
As the Home Care Sector Specialist, I have enjoyed working at CareLineLive for five years. The support is phenomenal and the culture genuinely feels like a family, with everyone working collaboratively to achieve the very best for our customers, those who use their services and of course, each other.
See my full interview below.
Let’s take a look at how the team feel about CareLineLive’s company culture
Josh Hough Managing Director of CareLineLive has built a culture that is open and transparent. Josh says:
‘I try and have a culture where everybody is approachable, I understand that there has to be there has to be an element of hierarchy, but I still believe that people should be able to approach everybody, including myself.’
He adds:
‘As a business we try and instil strong values into people. Being flexible around things like doctors appointments, because I recognise the importance of personal health and being flexible with hybrid working across the offices and being able to work remotely. We acquired a business in September 2023, that then bought in a new set of values and changes.’
Watch to see where the inspiration for CareLineLive came from, the business’ vision and values as well as aspirations for the future:
Jess Batchelor, Head of People at CareLineLive, is passionate about nurturing CareLineLive’s culture and supporting its teams. Jess says:
‘At CareLineLive, our culture is built on inclusion, trust and connection. People do not have to jump through hoops to share ideas and everyone’s voice is valued. We work hard, support each other and genuinely enjoy coming together as a team.’
Nick Shah, Director of Operations at CareLineLive believes that the company culture is positive emphasising that:
‘When we employ people we are looking to recruit people who can be human, friendly, can collaborate and also work independently.
Hear what Nick has to say on the type of people we recruit at CareLineLive. And Nick’s thoughts on what home care providers are looking for in a software solution:
Monicka Frisby, Finance Controller, Mental Health First Aider and an avid fundraiser for mental health charities says:
‘At some point in our careers, most of us will experience work-related stress or mental health challenges. Working for a company that prioritises mental well-being makes a huge difference. Imagine feeling low but unable to speak to anyone; feeling worried about judgment or discrimination for admitting how you feel.
At CareLineLive, mental well-being is always a priority. We promote an open culture where staff feel comfortable talking to managers or Mental Health First Aiders. No one should struggle alone – we tackle these issues together.
This approach equips staff to overcome challenges, with adjustments and support services available when needed. Ultimately, it creates happier, more productive employees who feel valued and part of a team, which is essential for any company to thrive.’
Sarah Kelsey, Customer Success Manager, has built and nurtured teams at CareLineLive and says:
‘One of the great things about working for CareLineLive, is how we all work together. I’m really fortunate to work with a really good team of people who are all as passionate as I am.
Watch Sarah’s full interview below.
People‑centred and supportive
Customer feedback highlights professional, proactive support and responsiveness to suggestions, which signals an internal culture that values listening, empathy and accountability which are key features of modern UK company culture.
Investing in sector experts and building tools around real frontline needs demonstrates respect for professional expertise and the wellbeing of both care workers, managers and people using services.
Here’s what CareLineLive customers say:
Johanne Stanley, Owner, Halifax Care
‘The stress in the office has significantly decreased. The support has been brilliant – when our internet failed temporarily, the team were just fantastic, they bent over backwards to get us up and running.’
David Johnson, MD of My HomeCare Franchise Group:
‘CareLineLive has been superb in onboarding us when we first started using the platform. Their customer support team are not only good at training but also in helping with day to day queries about how to achieve certain objectives we have using their software. They are approachable and we’ve found it easy to use their telephone and email support channels.’
Continuous improvement and innovation
CareLineLive’s enhancements, such as GP Connect integration and features that reduce paperwork, reflect a culture embracing innovation over legacy systems.
This commitment to evolving the platform with customers mirrors the UK’s shift to data-driven, agile cultures centred on feedback, incremental change, and shared problem-solving.
More than software: building a people-centred culture for the future
CareLineLive’s culture is a clear reflection of how UK workplaces are evolving: towards flexibility, openness and purpose. By prioritising wellbeing, collaboration and continuous improvement, the organisation demonstrates that strong values are not only good for employees, but also essential for delivering better outcomes for customers and communities.
As UK company culture continues to change, CareLineLive shows how organisations can move beyond software and build workplaces that are resilient, human-centred and genuinely aligned with the future of work.
